RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Measuring the Value of POP Marketing with Commercial Eye-Tracking « Research « Industry Resources « Downloads

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Version2007
Date postedNovember 30, -0001
Downloaded86 times
CategoriesResearch

Description

Consumer behavior at the point of purchase is influenced by out-of-store memory-basedfactors (e.g., brand preferences) and in-store attention factors (shelf-position and number of facings). In today’s cluttered retail environments,

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