The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.
Research: Maximizing ROI or Profitability - Is One Better than the Other? « Research « Industry Resources « Downloads
|Date posted||November 30, -0001|
Company CFOs are charged with the task of getting the most out of company resources and often set out to maximize the company’s return on investment (ROI) inorder to achieve this goal. In order to maximizeROI, CFOs must consider va