RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Maximizing ROI or Profitability - Is One Better than the Other? « Research « Industry Resources « Downloads

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Version2004
Date postedNovember 30, -0001
Downloaded102 times
CategoriesResearch

Description

Company CFOs are charged with the task of getting the most out of company resources and often set out to maximize the company’s return on investment (ROI) inorder to achieve this goal. In order to maximizeROI, CFOs must consider va

Glossary

INDUSTRY GLOSSARY

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