RESEARCH LIBRARY

welcome-header

The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

quick-finder-hd

Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.

Research: Inside The Buy « Research « Industry Resources « Downloads

AttributeValue
Version2011
Date postedNovember 30, -0001
Downloaded70 times
CategoriesResearch

Description

Today’s digital minded shopper has widened the scope of purchase possibilities, which appears to have shifted shoppers’ mindset and redefined contemporary brand loyalty. With only 3 percent of consumers loyal to a particular brand and ne

Glossary

INDUSTRY GLOSSARY

buy our book link

BUY OUR TEXTBOOK