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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: How Social Networks and Item Characteristics Combine to Spur Consumption « Research « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded50 times
CategoriesResearch

Description

Social epidemics occur when products or behaviors “take off” and achieve widespread prominence. But what leads certain things to become hugely popular and achieve continued consumption while others die out? This research examines h

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