RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: How Concept Influences Consumption « Research « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded54 times
CategoriesResearch

Description

Our prehistoric ancestors spent much of their waking hours foraging for and consuming food, an instinct that obviously paid off. Today this instinct is no less powerful, but for billions of us it’s satisfied in the minutes it takes

Glossary

INDUSTRY GLOSSARY

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