RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: How Advertising Works - What Do We Really Know « Research « Industry Resources « Downloads

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Version1999
Date postedNovember 30, -0001
Downloaded29 times
CategoriesResearch

Description

A review of 250 articles and books to establish what it is and what should be known about how advertising affects the consumer – how it works.

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INDUSTRY GLOSSARY

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