RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Green Product Development for Manufactured Consumer Packaged Goods « Research « Industry Resources « Downloads

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Version2008
Date postedNovember 30, -0001
Downloaded93 times
CategoriesResearch

Description

As with so many industries, green is a macro-economic trend in today’s Consumer Packaged Goods (CPG). To understand the impact of the green movement, you need to look no further than the product labels. Terms like eco-friendly, all natur

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INDUSTRY GLOSSARY

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