The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.
Research: Global In Store Practices - Results of Benchmark Survey « Research « Industry Resources « Downloads
|Date posted||November 30, -0001|
The 2010 Industry Benchmark Survey was developed as a joint effort between Quofore, a leading provider of software solutions for Consumer Products (CP) companies’ mobile field representatives, and Booz & Company,