RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Empirical Models for Manufacturer-Retailer Interaction « Research « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded60 times
CategoriesResearch

Description

The nature of the interaction between manufacturers and retailers has received agreat dealof attention in the last fifteen years. One major line of empirical research focuses on the balance of power between them. The purpose

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