RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Embodied Myopia « Research « Industry Resources « Downloads

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Version2011
Date postedNovember 30, -0001
Downloaded31 times
CategoriesResearch

Description

It turns out that the widespread belief that shopping for groceries with a basket, rather than a full-size shopping cart, as a trick to limit spending, especially on impulse purchases may be nothing more than an old wives tale. Whi

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