RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Effect of Advertising on Brand Awareness and Perceived Quality « Research « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded86 times
CategoriesResearch

Description

We use a panel data set that combines annual brand-level advertising ex-penditures for over three hundred brands with measures of brand awareness and perceived quality from a large-scale consumer survey to study the

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