RESEARCH LIBRARY

welcome-header

The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

quick-finder-hd

Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.

Research: Consumer Spending in an Economic Downturn « Research « Industry Resources « Downloads

AttributeValue
Version2008
Date postedNovember 30, -0001
Downloaded108 times
CategoriesResearch

Description

The unprecedented confluence of three major economic factors¥a dramatic rise in oil prices, a significant deterioration of housing values, and a credit crunch¥is affecting the overall economy and significantly changing consumer behavior. To understand how consumer behavior is being altered in the current economic environment, Booz & Company surveyed nearly 1,000 U.S. households

Glossary

INDUSTRY GLOSSARY

buy our book link

BUY OUR TEXTBOOK