RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Customer Loyalty: Why we don't deserve it « Research « Industry Resources « Downloads

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Version2007
Date postedNovember 30, -0001
Downloaded46 times
CategoriesResearch

Description

Everyone is talking about customer experience but too many people are measuring it from their own rather than from the customer’s perspective. Lior Assuy reports on some shocking new results that show that most

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