RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Creating Critical Consumers « Research « Industry Resources « Downloads

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Version2005
Date postedNovember 30, -0001
Downloaded50 times
CategoriesResearch

Description

Consumers have a paradoxical relationship with advertising. To our great personal detriment, we routinely resist health-related warnings from legitimate authorities such as the Surgeon General. At the same time, we readily accept advice

Glossary

INDUSTRY GLOSSARY

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