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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Correlates of In-Store Promotions for Beer « Research « Industry Resources « Downloads

AttributeValue
Version2007
Date postedNovember 30, -0001
Downloaded52 times
CategoriesResearch

Description

In this study the strength and direction of the association between product characteristics (beer type, package size, and brand name) and market-area socioeconomic characteristics, and promoted sales of beer in grocery stores are examine

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