The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.
Research: Consumer Trust - Still Playing a Key Role in the Purchasing « Research « Industry Resources « Downloads
|Date posted||November 30, -0001|
According to new research launched today by Shoppercentric, an independent agency specializing in shopper behaviour research, shopper trust in a retailer and/or brand is playing an increasingly important role in the purchasing process. T