RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Consumer Trust - Still Playing a Key Role in the Purchasing « Research « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded54 times
CategoriesResearch

Description

According to new research launched today by Shoppercentric, an independent agency specializing in shopper behaviour research, shopper trust in a retailer and/or brand is playing an increasingly important role in the purchasing process. T

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