RESEARCH LIBRARY

welcome-header

The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

quick-finder-hd

Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.

Research: Conceptual Consumption « Research « Industry Resources « Downloads

AttributeValue
Version2009
Date postedNovember 30, -0001
Downloaded75 times
CategoriesResearch

Description

As technology has simplified meeting basic needs, humans have cultivated increasingly psychological avenues for occupying their consumption energies, moving from consuming food to consuming concepts; we propose that consideration of such

Glossary

INDUSTRY GLOSSARY

buy our book link

BUY OUR TEXTBOOK