RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Brand Loyalty « Research « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded35 times
CategoriesResearch

Description

Online retailers are locked in a fierce, ceaseless battle for brand loyalty. This white paper describes the challenges associated with attracting and retaining brand loyalty and presents solutions that can be affordably implemented by an

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