RESEARCH LIBRARY

welcome-header

The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

quick-finder-hd

Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.

Research: At-Retail In-Store Marketing: Delivering the Message « Research « Industry Resources « Downloads

AttributeValue
Version2006
Date postedNovember 30, -0001
Downloaded92 times
CategoriesResearch

Description

The 2006 At-Retail Media Survey, conducted in May/June 2006, was an online survey hosted by a thirdparty Web site, and was delivered via e-mail to 3,545 visual merchandisers, store planners, designers and brand marketers. The response ra

Glossary

INDUSTRY GLOSSARY

buy our book link

BUY OUR TEXTBOOK