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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Alcohol P.O.P. Advertising & Promotions « Research « Industry Resources « Downloads

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Version2008
Date postedNovember 30, -0001
Downloaded268 times
CategoriesResearch

Description

Spending on non-traditional media such as point-of-purchase advertising and promotions continues to increase. This is one of the first studies that assesses alcohol advertising and promotions at retail outlets. Within a census of alcohol

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INDUSTRY GLOSSARY

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