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Research: A Behavioral Decision Theoretic on Hedonic and Utiliatarian Choice « Research « Industry Resources « Downloads
|Date posted||November 30, -0001|
How do consumers chose whether to have a rich, creamy Haagen Daz ice cream for dessert or a healthy but less tasty bowl of fresh fruit? Whether to go to the beach for a vacation for a week or to spend the time making progress on an impor