RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: A Behavioral Decision Theoretic on Hedonic and Utiliatarian Choice « Research « Industry Resources « Downloads

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Version2004
Date postedNovember 30, -0001
Downloaded166 times
CategoriesResearch

Description

How do consumers chose whether to have a rich, creamy Haagen Daz ice cream for dessert or a healthy but less tasty bowl of fresh fruit? Whether to go to the beach for a vacation for a week or to spend the time making progress on an impor

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