RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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POPAI White Paper: What's On The Shoppers Mind? « White Paper « POPAI Publications « Downloads

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Version2011
Date postedNovember 30, -0001
Downloaded91 times
CategoriesWhite Paper

Description

In the post recession era, CMO’s are diverting major budget dollars to in-store and shopper marketing programs. The price to pay for this largess is that in-store now has to be
integrated into the marketing communications mix.

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