RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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POPAI Research: P.O.P. Measures Up - Learnings From Supermarket « Research « POPAI Publications « Downloads

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Date postedNovember 30, -0001
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Description

According to industry experts, over $17 billion is spent annually on pointof- purchase advertising (P-O-P) materials, yet no major measurement systems are in place to quantify placement, audience delivery or the incr

Glossary

INDUSTRY GLOSSARY

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