RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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POPAI Research: Convenience Channel Study « Research « POPAI Publications « Downloads

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Version2003
Date postedFebruary 12, 0002
Downloaded142 times
CategoriesResearch

Description

According to industry experts, over $17 billion is spent annually on point-of-purchase advertising (P.O.P.) materials, yet no major measurement systems are in place to quantify placement, audience delivery or the incremental sales results driven by various forms of P.O.P. advertising. These three areas are the focus of retail channel-specific studies as part of the initiative.

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