RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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POPAI Digital Signage Code of Conduct « Standards « POPAI Publications « Downloads

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Version2010
Date postedNovember 30, -0001
Downloaded79 times
CategoriesStandards

Description

While technology imposes few restrictions on data collection in retail settings, marketers should safeguard consumer privacy. This document provides recommendations to marketers on maintaining ethical boundaries with consu

Glossary

INDUSTRY GLOSSARY

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