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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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POPA U Masters: The Four F's « Slideshow « Educational Programs & Sessions « Downloads

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Version2011
Date postedNovember 30, -0001
Downloaded64 times
CategoriesSlideshow

Description

This session takes a new twist to examining shopper behavior by exploring the evolutionary drivers of flee, fight, feed and reproduce by applying them to the spatial design of the retail environment. These four primal drivers are useful

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INDUSTRY GLOSSARY

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