RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking « Research « Industry Resources « Downloads

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Version2008
Date postedNovember 30, -0001
Downloaded138 times
CategoriesResearch

Description

Consumer behavior at the point of purchase is influenced by out-of-store memory-based
factors (e.g., brand awareness and brand image) and by in-store attention-based factors (e.g.,
package design, shelf position, and number of

Glossary

INDUSTRY GLOSSARY

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