RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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MarketSmart: The 2015 Retail Landscape « Slideshow « Educational Programs & Sessions « Downloads

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Version2011
Date postedNovember 30, -0001
Downloaded58 times
CategoriesSlideshow

Description

As we continue to work through one of the most challenging U.S. economic downturns on record, winners will be those companies who recognize how marketing to the average consumer brings little success. U.S. consumers have modified where t

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INDUSTRY GLOSSARY

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