The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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MarketSmart: Raising The Bar In Marketing At Retail Research « Slideshow « Educational Programs & Sessions « Downloads
|Date posted||November 30, -0001|
At its heart, this presentation presents the findings from an extensive research gathering service that is being provided by POPAI. Unlike traditional presentations, Lily presents a compilation of findings that address broad questions af