RESEARCH LIBRARY

welcome-header

The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

quick-finder-hd

Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.

MarketSmart: Raising The Bar In Marketing At Retail Research « Slideshow « Educational Programs & Sessions « Downloads

AttributeValue
Version2011
Date postedNovember 30, -0001
Downloaded75 times
CategoriesSlideshow

Description

At its heart, this presentation presents the findings from an extensive research gathering service that is being provided by POPAI. Unlike traditional presentations, Lily presents a compilation of findings that address broad questions af

Glossary

INDUSTRY GLOSSARY

buy our book link

BUY OUR TEXTBOOK