RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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DesignTrends: Integrated Marketing Communications: They've Changed The Rules Again « Slideshow « Educational Programs & Sessions « Downloads

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Version2011
Date postedNovember 30, -0001
Downloaded80 times
CategoriesSlideshow

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The role of conventional marketing is to put the brand into the repertoire set while the role of in-store marketing is to assist shoppers in decidingwhich brand out of the repertoire set is chosen.Presenter Info: Dr. H

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INDUSTRY GLOSSARY

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