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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Case Study: Harley Knows Best - Digital Signage Networks « Case Study « Industry Resources « Downloads

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Version2008
Date postedNovember 30, -0001
Downloaded71 times
CategoriesCase Study

Description

Harley-Davidson is one of the few brands that truly understand the creative potential of digital signage networks at retail. Foot Locker is another. It’s not that the technology involved is especially impressive. Rather, it’s

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