RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Case Study: For the Birds « Case Study « Industry Resources « Downloads

AttributeValue
Version2006
Date postedNovember 30, -0001
Downloaded80 times
CategoriesCase Study

Description

Every year cooperative food distributor Associated Wholesalers,Inc. (AWI) holds a wild-bird feed retail display contest for its member retailers.Sponsored by Birdsboro, Pa.-based F.M. Brown’s Sons, Inc., AWI’s exclusive wild-

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