The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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The Power of Marketing at Retail (POPAI Textbook) « Books « POPAI Publications « Downloads
|Version||Revised Third Edition|
|Date posted||November 30, -0001|
|Tags||marketing at retail, glossary|
This is the updated edition of the highly successful first industry – written and POPAI-published textbook covering all aspects of marketing at-retail. The chapters present topics such as materials and production methods, design and creativity, digital signage, industry globalization and many others. It is written for marketing at-retail professionals in marketing, advertising, design, sales, purchasing and production. New in this edition: 1.A chapter on at retail digital signage. 2. A new chapter on the store of the future. 3. A color photo section featuring the best displays of 2007. 4. A CD-ROM containing a comprehensive industry glossary of more than 4,000 terms.