The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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Breakthrough Thinking Series: In-Store Communications Technology Trends « Slideshow « Educational Programs & Sessions « Downloads
|Date posted||November 30, -0001|
What are all of the latest tools available when trying to reach the shopper? Jeff Sandgren takes a look at the newest trends in digital technology, smartphone apps, social media, bringing you up to date on what’s out there and what