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White Paper: Sixteen Seconds « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
Todayås busy consumers are shopping experts;they understand typical store layouts, they know which brands and products are usually available, and ¥ most important ¥ they are conscious of, and able to resist, marketing gimmicks.The marketplace has also become increasingly crowded; more products than ever are competing for the limited attention of hurried consumers. The average number of products sold in Franceås large and medium-sized stores doubled between 1994 and 2005. One study found that on average, only 31 percent of shoppers who passed a shelf with a new product on it even noticed it was there, selecting instead their old standby.