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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Sixteen Seconds « White Paper « Industry Resources « Downloads

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Version2010
Date postedNovember 30, -0001
Downloaded40 times
CategoriesWhite Paper

Description

Todayås busy consumers are shopping experts;they understand typical store layouts, they know which brands and products are usually available, and ¥ most important ¥ they are conscious of, and able to resist, marketing gimmicks.The marketplace has also become increasingly crowded; more products than ever are competing for the limited attention of hurried consumers. The average number of products sold in Franceås large and medium-sized stores doubled between 1994 and 2005. One study found that on average, only 31 percent of shoppers who passed a shelf with a new product on it even noticed it was there, selecting instead their old standby.

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