The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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White Paper: Six Ways to Boost Revenue « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
Driving top-line revenue is top-of-mind for retailers in every type of economy from recession to economic boom. Armed with science-based information on pricing and promotions, retailers can enjoy quick payback on decisions made from optimization implementations, and top-line revenue and margins can increase by up to 10%.