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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Shopper Sentiment and the Environment « Research « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
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The environment has received increasing attention over the past five to ten years, driven by mounting evidence of global warming Ñ and of health concerns tied to pollution in China, India and many other developing countries. Growing environmental awareness has clearly been reflected in marketing, as seemingly every multi-national company has developed advertising or public relations to highlight its initiatives in this arena. It has also had a major impact in the packaging world, because packaging is often cited as a source of waste Ñ and a potential opportunity to simultaneously cut costs and reduce environmental impact. This opportunity, along with considerable pressure from retailers (most notably Walmartås Sustainable Packaging Scorecard program), has led nearly all suppliers to begin developing more environmentally-friendly packaging systems.

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