RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Shopper Marketing Online « White Paper « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded54 times
CategoriesWhite Paper

Description

Without a doubt, the two hottest subjects in marketing today are digital media and shopper marketing. The question is, how can we best combine the two to drive awareness, trial and shopper engagement in advance of the retail store visit? Itås really not a new question. In fact, Iåve been working on answering it for both retailers and packaged goods brands for more than ten years. My passion for online began in 1998, when consumer packaged-goods companies were building their first brand websites and still deciding whether they should put brand website URLs on their packaging.

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