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Research: The New Consumer Behavior Paradigm « Research « Industry Resources « Downloads
|Date posted||November 30, -0001|
Highlights ¾ As a result of the shifts in shopping behavior emerging from this recession, shoppers will take a more thoughtful approach to buying, leaning toward more pragmatic and practical purchases vs. rampant deal-seeking behaviors. ¾ Up-market Gen X and Gen Y shoppers will take the lead in the recovery. Gen X is in the middle of a high-spending life stage and Gen Y has a greater willingness to spend, especially on new technologies. ¾ Companies need to recognize that there will not be a wholesale return to a pre-recession shopping mode and will need to adapt to the changed behaviors and patterns to win in todayås changed marketplace.