RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: The Multi Channel Impact on Shopping Behavior « White Paper « Industry Resources « Downloads

AttributeValue
Version2010
Date postedNovember 30, -0001
Downloaded56 times
CategoriesWhite Paper

Description

Traditional Advertising is dead! Let the trumpets sing out and the citizens of mass marketing oppression rejoice. Today you awake to a new world whereby you have the power: Tivo and Google present a new world for you to own your life again, putting you in charge.For those who believe the above, please avoid the material below. While new mediums have been developed and raised to prominence in the last decade, it is the joining of all mediums that presents the greatest level of opportunity to marketers. Story after story can, and will, be told of advertisers who have leveraged one medium for the sake of improving the overall marketing mix.

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