RESEARCH LIBRARY

welcome-header

The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

quick-finder-hd

Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.

White Paper: The Empowered Shopper « White Paper « Industry Resources « Downloads

AttributeValue
Version2010
Date postedNovember 30, -0001
Downloaded72 times
CategoriesWhite Paper

Description

Conventional wisdom has always been that most brand purchase decisions are made in the store. But with the new,digitally empowered consumer entering the store better prepared than ever before, is the new reality that most purchase decisions are made at home or on the way to the store? The truth most likely lies somewhere in between. How can manufacturers ensure that their brands are included in the consideration set and make the final cut?

Glossary

INDUSTRY GLOSSARY

buy our book link

BUY OUR TEXTBOOK