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White Paper: The Empowered Shopper « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
Conventional wisdom has always been that most brand purchase decisions are made in the store. But with the new,digitally empowered consumer entering the store better prepared than ever before, is the new reality that most purchase decisions are made at home or on the way to the store? The truth most likely lies somewhere in between. How can manufacturers ensure that their brands are included in the consideration set and make the final cut?