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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: The Checkout - Coupons « White Paper « Industry Resources « Downloads

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Version2010
Date postedNovember 30, -0001
Downloaded34 times
CategoriesWhite Paper

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Coupons: How savvy shoppers are finding value and making decisions ¾ The causality dilemma: Do shoppers decide what to buy first and then seek coupons or vice versa? The answer is yes, itås both. ¾ Men utilize technology when seeking and using coupons while women go the more traditional route .¾ Not all coupons are created equal. The structure of the coupon offer plays a large role in shopper preferences. ¾ Shoppers rank the brands and retailers that have the best coupons. See who makes the list.

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