RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: The Case for Cell Phone Charging Kiosks « White Paper « Industry Resources « Downloads

AttributeValue
Version2009
Date postedNovember 30, -0001
Downloaded40 times
CategoriesWhite Paper

Description

Just a few short years ago, a cell phone was just that: a cell phone. If you had one (and not everyone did), you used it to make calls and not much more. With such limited use, battery power generally was not an issue. Every few days you plugged in the phone and kept an eye on the bars in the interim.

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