The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.
White Paper: The Case for Cell Phone Charging Kiosks « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
Just a few short years ago, a cell phone was just that: a cell phone. If you had one (and not everyone did), you used it to make calls and not much more. With such limited use, battery power generally was not an issue. Every few days you plugged in the phone and kept an eye on the bars in the interim.