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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Green Packaging Is A Purchase Tiebreaker « White Paper « Industry Resources « Downloads

AttributeValue
Version2010
Date postedNovember 30, -0001
Downloaded52 times
CategoriesWhite Paper

Description

Brand marketers are focusing a lot of attention on environmentally friendly packaging systems, but in shopperså eyes, environmental considerations generally are secondary to overall package appearance and functional concerns. Environmental claims about packaging are a tiebreaker for most shoppers when they decide which product to buy, influencing consumer purchase decisions only if quality appearance and functional needs also are met.

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