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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: The Benefits of Multifunction Kiosks « White Paper « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded71 times
CategoriesWhite Paper

Description

The top concerns I hear when discussing new kiosk deployments are physical space and capital expenditures. Square footage is a valuable commodity in many environments, one that most organizations arenåt typically willing to give up for anything but the most effective technology solution. Many organizations, including retailers, government service agencies, healthcare providers and financial institutions, also typically operate on very lean margins. The technology solutions they deploy must provide a significant utility to their customers and allow these organizations to quickly realize a positive return on their investment.

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