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White Paper: Sustainable Packaging - The Shoppers Perspective « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
Over the past year, PRS has conducted a number of studies, in which we have spoken with shoppers about sustainable packaging and broader environmental issues¥and gathered feedback regarding specific packaging systems.As you might expect, our consumer research suggests that there is no single “answerà regarding the value and potential sales impact of sustainable packaging. However, these studies have revealed insights to guide packaging development and communication efforts.