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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Sustainable Packaging - The Shoppers Perspective « White Paper « Industry Resources « Downloads

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Version2007
Date postedNovember 30, -0001
Downloaded47 times
CategoriesWhite Paper

Description

Over the past year, PRS has conducted a number of studies, in which we have spoken with shoppers about sustainable packaging and broader environmental issues¥and gathered feedback regarding specific packaging systems.As you might expect, our consumer research suggests that there is no single “answerà regarding the value and potential sales impact of sustainable packaging. However, these studies have revealed insights to guide packaging development and communication efforts.

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