RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Survival of the Fittest « White Paper « Industry Resources « Downloads

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Version2010
Date postedNovember 30, -0001
Downloaded56 times
CategoriesWhite Paper

Description

Everywhere business leaders turn, they find nice-sounding,easy-to-swallow, seemingly plausible solutions to their problems.The academics, the management consulting firms, and the business-book writers churn out one managerial theory after another,each promising to revolutionize the business world and offer unlimited success to those companies that will buy into the managerial theory¥and pay the management consulting fees, or buy the managerial books. “Re-engineering,à “CustomerLoyalty,à “Benchmarking,à”Change Management,à “CustomerRelationship Management,à and”One-to-One Marketing,à are several examples of the theories that sweep through corporate America.

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INDUSTRY GLOSSARY

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