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White Paper: Survival of the Fittest « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
Everywhere business leaders turn, they find nice-sounding,easy-to-swallow, seemingly plausible solutions to their problems.The academics, the management consulting firms, and the business-book writers churn out one managerial theory after another,each promising to revolutionize the business world and offer unlimited success to those companies that will buy into the managerial theory¥and pay the management consulting fees, or buy the managerial books. “Re-engineering,à “CustomerLoyalty,à “Benchmarking,à”Change Management,à “CustomerRelationship Management,à and”One-to-One Marketing,à are several examples of the theories that sweep through corporate America.