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Research: Supersize in 1D, Downsize in 3D « Research « Industry Resources « Downloads
|Date posted||November 30, -0001|
Researchers found that changes in produce size appear smaller when packaging is changed in all three spatial dimensions (height, width, length) than when they change in only one dimension. As a result, consumers are more likely to supersize their orders when products change in 1D and downsize their orders when products change in 3D. Futhermore, consumers expect deeper discounts when products are supersizes increase in 3D than in 1D regardless of whether the information on sizing is present.