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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Supersize in 1D, Downsize in 3D « Research « Industry Resources « Downloads

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Version2008
Date postedNovember 30, -0001
Downloaded50 times
CategoriesResearch

Description

Researchers found that changes in produce size appear smaller when packaging is changed in all three spatial dimensions (height, width, length) than when they change in only one dimension. As a result, consumers are more likely to supersize their orders when products change in 1D and downsize their orders when products change in 3D. Futhermore, consumers expect deeper discounts when products are supersizes increase in 3D than in 1D regardless of whether the information on sizing is present.

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