RESEARCH LIBRARY

welcome-header

The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

quick-finder-hd

Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.

White Paper: Supermarket Savvy « White Paper « Industry Resources « Downloads

AttributeValue
Version2010
Date postedNovember 30, -0001
Downloaded65 times
CategoriesWhite Paper

Description

The latest Reveries.com survey asked a savvy shopping crowd whether todayås supermarkets are innovative. What we heard back was how shoppers want us to innovate todayås shopping experience. What do they want? Well, as one respondent succinctly said, “I want it all.à And today, to get it all, shoppers go everywhere. When asked, our shoppers reported that they patronize an average of three different supermarkets, making one or two trips per week. But thatås not the whole story. When we dig into where they are shopping, we unearth some interesting insights.

Glossary

INDUSTRY GLOSSARY

buy our book link

BUY OUR TEXTBOOK