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White Paper: Supermarket Savvy « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
The latest Reveries.com survey asked a savvy shopping crowd whether todayås supermarkets are innovative. What we heard back was how shoppers want us to innovate todayås shopping experience. What do they want? Well, as one respondent succinctly said, “I want it all.à And today, to get it all, shoppers go everywhere. When asked, our shoppers reported that they patronize an average of three different supermarkets, making one or two trips per week. But thatås not the whole story. When we dig into where they are shopping, we unearth some interesting insights.