RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Social Media and Customer Experience Feedback « White Paper « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded47 times
CategoriesWhite Paper

Description

Twitter, Facebook, LinkedIn, and Web blogs are just a few Internet services that make up the new growing digital world called Social Media (SM). SM provides participants with a community to create and maintain relationships and a forum to share their ideas and experiences with the world. The power of SM networks, like all networks, is multiplied by the number of participants. Just a few years ago, no one had heard of Facebook. Yet today, 200 million people around the world regularly use this site to communicate with family and friends, adding an average of over 100,000 users daily.

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